About Us

European manufacturer of quality lingerie, bodysuits & swimwear

Who We Are

Tiara Shop Chain of Stores were founded  in 1991 through the establishment of a small trade company for sale of local and imported luxury lingerie. Acumulating several years experience, the company focused mostly on Bulgarian products.

The first big success came in 2001 when the idea of an own brand was conceived. Own manufacture of high quality luxury lingerie and swimwear with Tiara Galiano Brand was established in order to respond to growing requirements of exigent customers. The right balance between quality and price boosted  Tiara Galiano Brand as one of the best and most desirable products in our Chain of Stores. During the ongoing sales many of our products have been improved and refined; modern technologies and innovations have been adopted  in order to improve our quality control.

We are well-known with our logo and our slogan which says:
“Let our products talk themselves”.
Galya Ilieva / Founder

As a result of our long wholesale and retail experience in trade and distribution of ladies and men lingerie, swimwear, stockings and pantyhose, we’ve had the opportunity to develop great marketing strategy towards almost all customer groups, with special attention to our permanent clients, always responding to their needs and desires.

We express our gratitude to all our clients who gave us their feedback that helped us go forward!

Who chose Us

Our products are aimed at the active modern woman.

Whether you are an active business woman, housewife, sporty, challenging beauty, or all together, our primary mission is to offer lingerie that is exactly corresponding to your taste and fully fits your lifestyle and expectations for quality and comfort.

Core Values Branding

Our Team

A company is as successful as its employees.

In Tiara Galiano each employee is a part of the success. We require high demands on our employees and are willing to do anything in return. We invest in our workers and we support them. We believe that a motivated team is key to our growing up, so we have built a reliable and committed team, to provide our development. We choose to work only with excellent motivated and highly skilled professionals, taking the firm’s mission and give all their energy in the name of our satisfied customers. Creative designers, strict specialists in the production, strict quality controllers, commercial communication specialists – we all work with pleasure, because we know that every day we create beauty, comfort and smiles for our clients.

How we work


The philosophy of our company is very high and set goals, related to further development of the organization. The most important for us, however, remains the high level in favour of our client. The desire of our team of professionals is to create products that not only meet the needs, but also pamper the sense with their exceptional quality and comfort. Development of a new product range and its reproduction is always related to the latest trends in Europe and the world. We carefully combine both design and functionality of the products with the high quality of materials that will touch our customers.